ADM Aéroports de Montréal, the airport authority for the Greater Montréal area in Canada, has launched a new brand platform, a key initiative in its plan to develop, position and modernize its two airport locations.
With the new brand platform, Montréal-Trudeau becomes YUL, the destination brand that fosters the passenger experience associated with Montréal–Trudeau international Airport. While Mirabel adopts the new trademark of YMX, the destination brand that fosters the business experience associated with Mirabel international Aerocity.
Meanwhile, ADM is the endorser brand for the two destination brands. The authority will deploy the new brand image progressively; brand integration into existing installations will occur gradually over time.