Scaling of program signals airline’s ongoing investment, leadership in delivering innovative customer experience solutions
Delta Sky Club members with CLEAR® can use their fingerprints to enter all 50 U.S. Delta Sky Club locations beginning this week, making Delta the only U.S.-based global airline to offer customers a secure biometric check-in option at a single touch point across its domestic network. The experience is made possible through Delta’s new biometrics program – Delta Biometrics Powered by CLEAR – which is free for Delta Sky Club members who are U.S. citizens or permanent residents, and has the potential of streamlining check-in for millions of club visits each year.
How Delta Biometrics works:
The consistent and seamless Delta Biometrics experience is made possible through CLEAR, which allows eligible customers to forego a paper or mobile boarding pass, or Club membership card, by securely verifying customer identity when they place two fingers on the designated fingerprint reader.
Delta Sky Club members with CLEAR can take advantage of this new touch point immediately. For Delta Sky Club members without a CLEAR membership who are U.S. citizens or permanent residents, enrolling in Delta Biometrics is easy, free and optional using these steps:
- Visit a CLEAR enrollment kiosk located in 14 Delta Sky Club locations across the country.
- At those kiosks, a CLEAR representative will be available to help with registration.
- Then, the member is immediately able to use Delta Biometrics to check in to the Delta Sky Club.
- Club members enrolled in Delta Biometrics will be able to use their fingerprints to securely and seamlessly check in to all domestic Delta Sky Clubs.
Launching Delta Biometrics across a single touch point is a natural extension of the airline’s ongoing, optional biometric testing over the past year, including Delta Sky Club check-in at DCA and ATL B Concourse, boarding at DCA and bag drop at MSP. U.S.-based Delta SkyMiles Members also have enjoyed exclusive rates for CLEAR membership, including complimentary memberships for Diamond Medallion Members, since June 2016, enabling them to speed through security at more than 20 U.S. airports.
Delta Biometrics features a new, enhanced scanner that was designed in response to employee and customer feedback throughout the testing phase. The scanner includes the following features:
Ergonomic finger supports and angled fingerprint reader to optimize hand angle and promote successful scans;
Intuitive sound and lighting check-in response for customers and ambassadors, so the processing signals are easier to understand; and
Re-designed, sleeker device that was custom-built around the encrypted fingerprint reader.
Delta Biometrics and biometric check-in at Delta Sky Club are the latest examples of Delta’s investments in applied innovation.
Content courtesy of Delta
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